Something needs to change. You can feel it.
Maybe you know what it is, maybe you don’t. Either way, going round in circles in your own head probably isn’t getting you anywhere.
The old way of working isn’t working, and you know it.
Make a bigger impact with less stress and more flow
The in-between can be a strange place.
What used to make sense doesn’t quite anymore. What comes next hasn’t taken shape yet.
I work with people in that space.
You might be rethinking your work, your direction, the way you lead, or how you want to live.
Coaching gives you room to go beneath the noise, notice the stories and beliefs still steering you, question what still fits, and make different choices from there.
Sound familiar?
- You find yourself looking at other jobs, other lives, other possibilities, then closing the tabs because you don’t actually know what you’re looking for.
- You’re doing all the sensible things, but it still feels like you’re pushing water uphill.
- Every day feels like stepping onto a treadmill set way too fast
- Your days are full…but your life/work feels increasingly hollow.
- You say yes to something, then feel your whole body wishing you’d said no.
- Part of you is itching to make a change. Another part can give you twenty very good reasons not to.
Something deeper needs to shift.
That’s where I come in.
The misalignment you’re feeling is real, it’s your inner compass nudging you towards a better way.
Together, we’ll bridge the gap between how things are and how you know they could be – with clarity and practical support to create lasting impact from the inside out.
Hi, I’m Joa
I’ve been coaching for nearly two decades, and most of my work has come back to one thing: helping people find their way when the old answers no longer quite fit.
I’m fascinated by the stories we inherit, the patterns we repeat, and the assumptions we rarely stop to question. Because once you can see what’s been shaping you, you have more choice about what happens next.
My work blends deep coaching, systemic thinking, Internal Family Systems, embodied practice and time in nature. It’s reflective, but it’s also practical. Insight matters, but so does what you do with it.
Over the years I’ve worked with people across startups, charities, global organisations and places like BBC and the House of Commons. Different worlds, same human stuff underneath.
I’m not here to give you a formula or tell you who to be.
I’m here to help create the space for you to hear yourself beneath the noise, loosen the grip of the stories that no longer fit, and make more conscious choices about where you go from here.
When we make more room for what’s possible in our own, that possibility ripples out into the lives and world around us.
You’ve got big ideas brewing, but shifting the status quo requires quieting the noise and overcoming inner challenges in order to create outer shifts.
Coaching to find clarity, deepen courage, and access the inner resources to challenge – and change – the status quo.
Ways to begin
1:1 Coaching
Deep, tailored support to cut through the noise and align your inner compass with the life you are here to lead.
Team Coaching
Work with your leadership team to establish culture, purpose, and behaviours that allow you to shift your organisation from the inside out.
Catalyst Session
A 90-minute embodied coaching process that makes the invisible visible, helping you unlock clarity and aligned action when something is stuck.
In-Person Reset
One day in nature for reconnection and renewal, combining reflective walking, systemic mapping, and restorative practices, followed by a week of support to embed the shift.
What people say…
"What makes Joa exceptional is her integrity, non-judgmental nature, and genuine curiosity. I felt safe to open up, explore my thoughts and emotions, and arrive at pragmatic outcomes without feeling forced. Joa listens deeply, asks the right questions, and creates a supportive yet challenging space for growth. Her coaching has been truly transformative."
Sandra Yii
“Joa is an adaptive, imaginative and intuitive coach. I felt very early on that Joa was responding to me as an individual, rather than trying to shoehorn me into a coaching model. She has a depth of wisdom, experience and self awareness. She is calm and non judgemental, brave and non-directive, whilst being willing to challenge.”
Charlotte Rooney
"Our senior leadership gained significant value from working with Joa and Carla during a time of transition. They helped us connect more deeply and have a clearer sense of our priorities as a team moving forward. They were expert facilitators, introducing a range of activities that helped us look afresh at old problems. I'd highly recommend working with them if you are a leadership team looking to carve out space for reflection and purposeful connection."
Anna Trethewey
“Coaching with Joa I was able to feel free, safe and explore my thoughts and emotions – and yet get to a pragmatic outcome.”
Phillipa Wilding
“I’ve struggled to get something out of coaching sessions I've had with other coaches, but Joa really helped me move through some of the current challenges I'm having and was able to be very flexible to my needs whilst keeping me on track and helping me to re-focus”